My font serves a highly specific purpose. As I venture into crafting my own cowboy boot brand, meticulously designing the distinctive style of boots and packaging, a custom font would truly tie everything together, making this brand uniquely mine. Right from the beginning, I envisioned a decorative display font that shines in larger sizes, primarily for print use. However, I encountered a challenge while searching for a suitable font for my brand. They were either thick sans-serifs or the bold serif styles often associated with the “wild west” theme. Striking a balance between these extremes proved elusive, especially without breaking the bank on pricey fonts.
What I’m after is a font that exudes rustic charm and trendy appeal, with a touch of femininity. This font would not only elevate my cowboy boot brand but also find versatile applications in areas like clothing brands, country album covers, and packaging designs.
When designing my font, I was deeply focused on capturing the intricate details and unique shapes that emerge when the letters are punched out, as evident in my “lower case” rendition. Much like many facets of Western culture, there’s a richness in the details – think of the stitching on cowboy boots, the embroidery on shirts, the flair of spurs, and countless other elements. Thus, for my cowboy boot brand, I drew inspiration directly from these iconic boots. I began by creating a mood board to establish the desired look and feel. Then, I formulated guiding words to steer my creative process and sketched out initial ideas without constraints. Moving into Adobe Illustrator, I delved into a process of exploration, pushing boundaries and refining until I captured the essence I was after.
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